Get B2B prospects to happily put their business hat on
We deftly create a bridge between downtime and business time with edutainment and then capture leads.
Most social media users aren't there to make a B2B buying decision. They're in their downtime, unwinding, so we need to find a way to shift their mindset to business without it being a jarring or unpleasant experience. One of the primary ways we do that is with quizzes and calculators, they're familiar social content and their entertainment value makes them palatable enough for prospects to stop social scrolling and engage.